Mass Market Romance Needs Love Too

Posted November 10, 2019 by Kim in Discussion / 2 Comments

Mass Market Romance Needs Love Too

I’ve been thinking a lot about mass market romance lately. For a long time, I’ve felt like they don’t get the attention and love they deserve on social media. Instagram specifically. Sure, some bookstagrammers regularly feature mass market romances, but it seems like they’re fairly few and far between. (Or maybe I’m just not following them. So if you know of any bookstagrammers who regularly feature mass markets, leave me some suggestions.) I’ll share a few of my faves below, too.

It all came to a head last week when someone pointed out not one mass market romance was in the first round of the Goodreads Choice Awards. I mean, what? There were so many wonderful mass market romances this year. How is it possible not a single one of them made the first round? (But honestly, don’t get me started on the Goodreads Choice Awards as a whole. That’s a post for another time.) Mass market romances are affordable and accessible. That alone makes them worthy of a bit more attention, IMHO. With that in mind, I want to share a few quick recs for mass market romances that have hit my “most favoritest” list this year. (And three I’ve not yet made time to read, but have heard AMAZING things about.)

Quick Recs

Devil's Daughter The One You Fight For Playing for Keeps Moonlight Scandals Three Little Words Lord of Scoundrels Act Like It Brazen and the Beast The Wallflower Wager A Prince on Paper

So, as I was thinking about what content I was going to share on my bookstagram account last week, inspiration struck. It was time to start a new hashtag and encourage other bookstagrammers to use it. That’s how #MassMarketsNeedLoveToo was born. I read a lot of mass market romance and my bookshelves are full of them, but even I don’t share the love often enough on Instagram. I’m going to aim to do better at sharing the love.

Just to be clear, I didn’t create #MassMarketsNeedLoveToo to shame readers. It’s not about that at all. Everyone reads for different reasons and prefers certain stories, authors and even formats. I’m the same. I read pretty equally across ebooks, audiobooks, and print, but I have my own preferences too, obviously. The hashtag is more of a reminder to myself to consider sharing the love for mass market romances a little more often. It’s so easy to get caught up in sharing the super popular books and not think about backlist titles.

I promised you some bookstagrammer recs! Here are a few of my faves who regularly feature mass market romances. This is by no means an exhaustive list, but the first who popped into my head. (And who are just generally made of awesome.) If you have recs, I’d love them. Hit me in the comments.

@reads_romance | @romancebookjunkie | | @romancelibrary | @fortheromantic | @sippingtea_skippingpages | @lorlen96 | @kristyb_readsromance | @simplyalexandra12 | @zerisse | @feminist_romance | @theromancemom | @pinkcowlandreads | @ksquaredreads | @b.andherbooks

If you read and love mass market romances, I hope you’ll think about sharing the love and use the hashtag. 💕

Let’s Chat

Do you read mass market paperbacks?
What are some of your recent mass market romance faves?
Or even all-time romance faves?


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2 responses to “Mass Market Romance Needs Love Too

  1. I agree with you SO MUCH – thank you for writing this post and for creating that hashtag. I rarely ever see Mass Market books featured on social media and I hate that. Usually, the attention is always on trade paperbacks and costly hardcover books.